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Marshal

I am an author and content marketing consultant from Pittsburgh.

Carper Communications

I help brands find a voice that resonates. Drawing upon my diverse professional background in journalism, publishing, and video games, I develop uniquely engaging campaigns for a variety of businesses and industries—from financial services professionals to bestselling health authors.

My experience spans:

I can help your business grow, using a strategy that outpaces and outshines the efforts of your competitors.

Blog, Marketing, Podcast

The Power of Email Marketing — Marketing with Marshal and Meesha, Ep. 13

August 16, 2016 • By

Email marketing is a classic staple of direct marketing that’s been used for as long as we’ve had email. As a tool of creating engagement and for driving sales, email is just as important now as it ever has been. However, the way prospects interact with email has changed, so our approach to email marketing needs to evolve accordingly.

Blog, Marketing, Podcast

Lessons Learned from Pokemon Go — Marketing with Marshal and Meesha, Ep. 12

July 28, 2016 • By

Pokemon Go has taken the world by storm, and now that some of the hype is fading, we sit down to talk about what the success of Pokemon Go could mean for the future of marketing and how it could change the way we use mobile devices and augmented reality in our businesses.

In our discussion of Pokemon Go, we explore the power of data–the good and the bad–in marketing and how businesses can use customer data effectively while at the same time staying ethical and trustworthy.

Blog, Marketing, Podcast

Tom Baron, big Burrito Restaurant Group — The Open Boardroom, Ep. 10

July 21, 2016 • By

The restaurant business is hard. It’s a fast-paced high-stakes industry, and running a restaurant means keeping a grip on a dozen different variables–employees, product, customer experience, marketing, and so on. When Tom opened the first Mad Mex, he knew that he was making a gamble he could win. Today, some 14 Mad Mex locations later and now with more than 1100 employees across his full family of restaurants, of which Mad Mex is a part, Tom has learned a lot about what it means to run a successful restaurant.

In this podcast, Tom talks about everything from day one of his first restaurant to how he chooses new restaurant locations to the data that he uses to drive his day to day decision making. This is an information rich conversation with one of the smartest businessmen in Pittsburgh. I had a blast doing it, and I think you’ll have as much fun listening.

Blog, Marketing, Podcast

LinkedIn Marketing, Post-Acquisition — Marketing with Marshal and Meesha, Ep. 11

July 14, 2016 • By

If you haven’t heard, Microsoft acquired LinkedIn, in a move that surprised pretty much everyone. At the time of this podcast recording, details on what exactly Microsoft planned to do with the professional social media platform were sparse, but even today, there is still a great deal of speculation as to what Microsoft stands to gain from buying LinkedIn.

For our parts as marketers, we dig into the opportunities that a tie-in with Microsoft might create for LinkedIn and for LinkedIn users, and we discuss LinkedIn marketing in general at great length. Is LinkedIn useful? How about LinkedIn Groups? Should you bother using LinkedIn for your business? We talk about it all in our newest episode. Thank you for listening.

Blog, Marketing, Podcast

Blake Harris, Console Wars — The Open Boardroom, Ep. 9

July 7, 2016 • By

Important: This is the first episode of my new partnership with the Observer Reporter Newspaper, and it’s also the first time I did a Skype interview for the show, so please excuse the shift in quality while we sort out the learning curve.

This episode was an act of selfishness on my part. I read the book Console Wars, a detailed recounting of the battle for the video game industry waged between Nintendo and Sega in the 90s, and I just had to talk with the author. This book, despite being about video games, is more like an enormous case study on guerrilla marketing and how to succeed as the underdog.

Blake Harris, the author, is interesting in his own right. His career has spanned screen writing, book writing, and podcasting, and that diverse skill set coupled with a willingness to grind and grind until he finds a breakthrough has opened some interesting doors. In this episode, Blake talks about everything from his research process for the book to how Seth Rogen and Evan Goldberg have played (and may continue to play) a role in his career.

To learn more about Blake Harris and his work:

Quicklinks:

Music credits: Song Title: Droplet — Artist: Jeremy L